Although I try not to judge people by their appearance, I can't help but judge a skater's style based on their sandpaper patterns. Skateboard sandpaper is not just a functional skateboard part, it can also reflect a skater's personal style in many cases (for example, a skater with Burberry pattern sandpaper may have various late flips)...
In the 1960s, surfers brought surfing to land, and skateboarding was born. But people soon discovered that it was necessary to increase the friction between the skateboard and the sole in order to glide freely on the street and better control the skateboard, so the skaters began to spray a non-slip material called Slip Check on the surface of the shoe. On the board, Slip Check was a non-slip spray used on surfboards at the time. Some skaters are simple and rude, and stick the safety tape directly on the board. The effect is definitely not too slippery 2333.
Skateboards took off in popularity in the 1980s, and industrial sandpaper brands like Wooster and Mactac entered the skateboard industry, but their products weren't designed specifically for skateboards. It wasn't until Bud Smith, who later worked at sandpaper manufacturer Jessup, really seized the opportunity to focus on producing professional skateboard sandpaper for the skateboard industry market. "Bud was the first to connect industrial manufacturers to the skateboard industry," recalls Brown.
After Bud Smith got the first order from Powell Peralta, the skateboard industry market began to gradually globalize. Under his leadership, Jessup became the best-selling skateboard sandpaper brand in the market at that time.
Although the skateboard sandpaper itself has not changed much, the market has changed. Nowadays, the manufacture of skateboard sandpaper is mainly in Asia, but then there are only a few manufacturers that actually produce sandpaper, and some well-known sandpaper brands that are competing with each other are actually from the same manufacturer.
As a leader in the skateboard sandpaper industry, Jessup is the only skateboard sandpaper brand that insists on being made in the United States and sold in the United States, although Mob also has its own factory in the United States. A considerable number of sandpaper brands of sandpaper are produced in Asia, but the cutting and printing process will be carried out in the United States. Ben Woody, vice-chairman of NHS products, who also oversees the production of Mob sandpaper, said "basically all the small and medium sandpaper brands are produced from the same manufacturer."
Although there are subtle differences in the roughness and width of sandpapers, such as Jessup sandpaper, Mob M-80 sandpaper, and standard Mob sandpaper, all have their own characteristics, but overall skateboard sandpaper is a fairly standardized skateboard product. The entire skateboard sandpaper industry is dominated by big names like Jessup, Mob and Grizzly, which are home-grown brands rooted in skate culture, while Jessup is an industrial brand that has entered the skateboard market from other areas.
According to ActionWatch data, this year, Mob sandpaper ranks first in the U.S. skateboard market, and Shake Junt sells better than Jessup sandpaper. For products like skateboard sandpaper, the profit margin is relatively low. Woody said that Mob sandpaper is made of the best materials in the industry, plus additional processes, equipment and labor costs, the average cost of each sandpaper is very high. high. Although the selling price of sandpaper has increased over the past few years, it has only increased by a dollar or two, so profit margins are still quite tight.
However, Paul soon realized that it was not so easy to get a production line of sandpaper products he wanted. Many times the manufacturers he negotiated with did not understand skateboards. Even if he could occasionally get some good product samples, but The actual product produced is yet another quality.
However, the hard work still pays off. With Paul's continuous efforts, he is now very satisfied with the products of a Taiwanese company, but he still does not recommend ordinary people to rashly establish their own sandpaper brand, especially not thinking about it to make a living. Paul said, "I think the market for skateboard sandpaper brands is close to saturation. If you want to make money by selling sandpaper, there are only two ways to go, or you can buy low-quality sandpaper products at a low price and sell them at a high price. , or small profits but quick turnover... My accountant is also very curious about how I survived this way!"
Even so, different people have different opinions on colored sandpaper. Dutch professional female skater Candy Jacobs once said that her passion for colored sandpaper has somehow led to some skate brands not treating her as a serious skater, which she thinks is a bit of a bummer.
According to Jessup's sales data, black sandpaper is still the mainstream product in the skateboard sandpaper market, but most sandpaper brands want to increase the retail price of their products by adopting new color schemes and designs, so as to squeeze more profit margins.
How will skateboard sandpaper develop and change in the future? Does skateboard sandpaper need a revolutionary innovation from a craftsmanship and technical needs perspective? Although the R&D departments of major sandpaper brands seem to want to innovate, it is generally unlikely.
In the history of skateboarding, there have been many skaters who wanted to "reinvent sandpaper". For example, in 1993, Simon Woodstock won the ninth place in the competition with a skateboard with a "carpet" on a sandpaper surface; Mob invented a device that prevents sticking bubbles. Sandpaper craftsmanship; Gou Miyagi uses a fabric-like material to skateboard; a German company called "Save Your Shoes" has launched a series of sandpaper products made from man-made fibers... Innovations are endless, but really meaningful innovations But very few.